DISNEY INFINITY | TIMES SQUARE LAUNCH
Anything can happen when the worlds of Disney’s biggest franchises collide on Disney INFINITY.
Disney INFINITY is a "sandbox" video game that brings the adventures of physical vinyl toys to life inside the game. INFINITY gives players the unique power to complete missions in the characters own world (Play Set Mode), or join forces in new worlds with characters from other franchises (Toy Box Mode).
We launched the game with a Time Square OOH takeover featuring each of the characters battling across a series of billboards, together forming one massive INFINITY action mosaic.