HOW TO SPEAK AUSTRALIAN

Concepted and wrote How to Speak Australian 2.0, a modern revival of Foster’s classic campaign — bringing sharp, fast-paced humor to a brand that hadn’t advertised in the U.S. in over two decades.

By updating the original platform with trending phrases and culturally relevant jokes, we kept Foster’s core audience engaged while introducing the iconic "oil can" to a new generation of beer drinkers.

The :15 bite-sized spots skyrocketed U.S. sales, reestablished the brand’s cultural presence.

(Also: We shot 12 spots in a single day, under 107-degree heat. Worth it.)

DIRECTOR: CLAY WEINER | AGENCY: DIGITAS, CHI