NAIL'D | WHITE KNUCKLE CREAM
Deep Silver's latest racing game, Nail'd, is filled with so much non-stop intensity it leads to white knuckle driving. We decided to create an integrated PR campaign demystifying this much maligned disorder which we call, 'White Knuckle Syndrome.'
The work in this campaign won a 2012 Rosie award.
DIRECTOR: MICHAEL REGALBUTO | AGENCY: R/WEST, PORTLAND
