NAIL'D | WHITE KNUCKLE CREAM

Deep Silver's latest racing game, Nail'd, is filled with so much non-stop intensity it leads to white knuckle driving. We decided to create an integrated PR campaign demystifying this much maligned disorder which we call, 'White Knuckle Syndrome.' 

🏆 The work in this campaign won a 2012 Rosie award.

DIRECTOR: MICHAEL REGALBUTO | AGENCY: R/WEST, PORTLAND