TACO BELL FRANCHISE PLAYER

A franchise player is a superstar that teams will build their (sports) franchise around. In our case, it’s a superstar we built a Taco Bell franchise around. Congratulations Davante, you get your own personal Taco Bell in your home. It’s kind of a baller flex.

While the Taco Bell restaurant was staged for the ad, the campaign blurred reality so effectively that it became a real-world myth: fans, media, and even Netflix's Receiver documentary picked up the story, extending the life of the campaign organically.

"Do you really have a Taco Bell in your house?" became a recurring question for Adams, embedding the campaign into pop culture far beyond its media buy.

Creative Team: Matt Ian (CCO), Guy Helm (CD), Chris Rodriguez (CD), Karter Krasselt (ACD), Eric Scott (ACD)

FRANCHISE PLAYER | SOCIAL

We broke down some Taco Bell game film with Davante. My guy is a pro at everything.

TACO BELL REAL CRAVE

Real Crave was our new stylish & energetic approach that reimagined how Taco Bell showcased its menu and connected with culture..
The campaign used a mixed media approach to capture slice-of-life moments with friends hanging out, enjoying Taco Bell. The soundtrack for each of the spots was driven by Taco Bell “Feed The Beat” sponsored artists.

The campaign not only debuted new menu offerings — it also served as a launchpad for new music, including artists like Portugal The Man. The fresh visual and storytelling approach quickly seeped into culture and (flatteringly) influenced a new wave of fast-food advertising styles across the industry.

Creative Team: Matt Ian (CCO), Guy Helm (CD), Chris Rodriguez (CD), Evan Chiplock (AD), Dom Johns (CW), Paul Geusebroek (Director)

THE TACO BELL METAVERSE WEDDING

Created the first-ever Taco Bell Metaverse Wedding, turning a fan-favorite tradition — getting married at Taco Bell — into a surreal, touching, and culturally explosive digital event.

We created a full virtual wedding experience inside Decentraland, complete with digital baraat processions, nacho cheese fountains, hot sauce packet dance floors, and even interactive minigames.

Hosted by Kal Penn and streamed via Twitch, the event fused absurdist humor with real emotional resonance — earning critical praise from outlets like Gizmodo, which hailed it as a "perfect cultural artifact of our time," transcending marketing gimmickry to become a real, human moment inside an unreal setting.

The Taco Bell Metaverse Wedding exemplified the brand’s ability to lean into post-irony and sincerity simultaneously, turning marketing into memory — and fan culture into forever.

Creative Team: Matt Ian (CCO), Guy Helm (CD), Chris Rodriguez (CD), Evan Chiplock (AD), Dom Johns (CW)

CANTINA CHICKEN MENU

Some think Taco Bell is only good late-night. I admit, I was one of them. But when Taco Bell dropped the new Cantina Chicken Menu, they wanted to prove it was even better during the day. So, we scrubbed social media to find a few daytime Taco Bell haters and teamed up with known Bell lover Jason Sudeikis to make them eat their words.

$5 BELL BREAKFAST BOX

Yes, Taco Bell serves breakfast and it’s actually really good. So good, it might even make your morning commute more tolerable.

$10 MEAL FOR TWO

A meal for two makes good financial sense, but you never want to be the third wheel with a meal made for two.

STEAL A BASE. STEAL A TACO.

Helped concept and craft the final seasons of Taco Bell’s beloved Steal a Base, Steal a Taco campaign, celebrating the first stolen base of the World Series with a free taco for America.

Each year, we turned unlikely players into national Taco Heroes — from seasoned stars to unexpected underdogs — keeping the tradition alive with fresh storytelling, playful tone, and real-time celebration tactics.

Maintained cultural momentum for one of Taco Bell’s most iconic fan programs, blending sports, food, and national anticipation into a feel-good ritual. Last season, Ozzie Albies won. But this season, a most unlikely stolen base hero stepped-up to become our next Taco Hero, Kyle Schwarber.

UNOFFICIAL HALFTIME SHOWS

We helped launch the Unofficial Halftime Shows during the 2023 Women’s World Cup, turning a previously quiet moment into a cultural spotlight.

Partnering with Taco Bell’s long-standing Feed The Beat program, we brought breakthrough artists onto the World Cup stage — giving the tournament something it had never had before: halftime shows.

By using halftime breaks to showcase emerging talent, we connected Taco Bell to the spirit of discovery, youth culture, and global sports excitement — all without an official sponsorship, proving that culture moves faster than contracts.