TACO BELL FRANCHISE PLAYER

A franchise player is a superstar that teams will build their (sports) franchise around. In our case, it’s a superstar we built a Taco Bell franchise around. Congratulations Davante, you get your own personal Taco Bell in your home. It’s kind of a baller flex.

FRANCHISE PLAYER | SOCIAL

We broke down some Taco Bell game film with Davante. My guy is a pro at everything.

TACO BELL REAL CRAVE

Real Crave was our new stylish & energetic approach to how Taco Bell showcases their latest menu offerings. The campaign used a mixed media approach to capture slice-of-life moments with friends hanging out, enjoying Taco Bell. The soundtrack for each of the spots was driven by Taco Bell “Feed The Beat” sponsored artists. These spots were even used to break new music from artists like, “Portugal The Man.” This campaign was a fresh visual approach in the food category and became (flatteringly) adopted by many other brands once it became seeded into culture.

THE TACO BELL METAVERSE WEDDING

Since the dawn of forever, people have had a unique loving relationship with the Taco Bell brand. So much so, getting engaged & married in a Taco Bell had become very much a thing. Taco Bell even installed a real wedding chapel in their Vegas Cantina to accommodate this loving fan behavior.

So, to take our fans love to the next level, we created the first metaverse wedding chapel and conducted an extensive search to find the perfect couple of Taco Bell lovers to say, “I do.” It was a very real wedding in a most unreal setting.

There is honestly A LOT of really cool stuff to unpack in this wedding, and I think we can all agree we’re pretty tired of case study videos, but I thought this coverage of the event by Gizmodo was a nice unbiased/outsiders perspective of the event.