AS LONG AS YOU ARE YOU, IT'S MILLER TIME.

Concepted and wrote As Long As You Are You, It’s Miller Time — a campaign celebrating everyday authenticity through the eyes of Fred, a neighborhood bodega owner who reminds us that being yourself is always enough.

Shot by acclaimed director Matt Aselton, the spot rooted Miller Lite’s brand voice in realness, neighborhood culture, and unpolished humanity — a beer for the everyman, not the influencer.

A quietly powerful reminder that sometimes the boldest thing you can be is exactly who you already are.

DIRECTOR: MATT ASELTON | AGENCY: CHIAT, LA

GABF GOLD MEDAL WINNER

Miller Lite took home the gold for Best American-Style Lager at the 2014 Great American Beer Festival. These spots were produced to announce this prestigious honor. The was the first Miller Lite work produced by Chiat.

DIRECTOR: ANDREW SLOAT | AGENCY: CHIAT, LA