HOT WHEELS FOR REAL | BRAND PLATFORM
"Hot Wheels For Real" is the brand platform that successfully transformed a toy car brand into an action sports & lifestyle brand, by living between the worlds of reality (each die-cast car is designed to 1:64 scale of a real car) and imagination (the limitless play patterns and creativity of a kids imagination when playing with Hot Wheels cars).
DIRECTOR: MIKE "MOUSE" MCCOY | AGENCY: MISTRESS, VENICE
Cannes Lion | Branded Content — Gold
Cannes Lion | Promo & Activation — Silver
D&AD Pencil | Integrated & Earned Media — Graphite
Clio | Branded Entertainment & Content — Gold
Clio | Content & Contact — Gold
Clio | Integrated Campaign — Bronze
One Show | Non-Broadcast Short Form — Bronze
One Show | Non-Broadcast Long Form — Bronze
Andy | Branded Content — Gold
Hollywood A-List | Branded Entertainment — Gold
Hollywood A-List | Branded Content — Bronze
Guinness World Record | X Games Double Loop
Guinness World Record | 92' Corkscrew Jump
Distributed to 204 countries.
Over 67 million organic views.
Over 3 billion media impressions.
One of YouTube's top organic viral campaigns for 2012.
No traditional advertising.