BUFFALO WILD WINGS | EVERY SPORT

You know how there's always that one tv playing that one fringe sport when you walk into a sports bar? careful not to change it, you never know who's watching.

DIRECTOR: WAYNE MCCLAMMY | AGENCY: CHIAT, LA

BUFFALO WILD WINGS | WING WISDOM

What do cheese curds, groins, and a popular circus clown from 1848 have to do with March Madness? They are all part of the new Buffalo Wild Wings alive platform, serving up real-time #WingWisdom that aligns with key moments in the tournament like: Selection Sunday, The Sweet 16, and overtime. 

DIRECTOR: WAYNE MCCLAMMY | AGENCY: CHIAT, LA


PRE-TOURNEY "PIZZA TO YOUR HOME?"

Buffalo Wild Wings is the place to watch all the games with your friends, provided your friends don't bring Ellis. that dude's just not right.

OVERTIME "DVR"

REMEMBER WHEN YOU FORGOT TO ADD EXTRA TIME TO YOUR DVR AND THE GAME WENT INTO OVERTIME AND CUT EVERYTHING OFF? Stop doing that. watch the game live at B-dubs like a normal human.

THIS SPOT WAS THE FIRST TO AIR DURING OVERTIME TOURNAMENT games.

SELECTION SUNDAY "BRACKETS"

Is it wrong to fill out multiple brackets?

CINDERELLA STORY "CHEESE CURDS"

Cheese curds are the cinderella story of fried food.

SWEET 16 "SWEAT 16"

We legally couldn’t say “sweet 16,” so we changed it to sweat.

ELITE 8 "HARDWOOD"

To the victor goes the floorboards.

FINAL 4 "BANDWAGON"

Harken back to days when people spoke funny and hopped on bandwagons with circus clowns.


BUFFALO WILD WINGS | FOOTBALL RICH

Buffalo Wild Wings is the perfect place to catch all the action during the football season. From drafting your fantasy team with your league to watching the games with all your friends, the moment you walk into a Buffalo Wild Wings you'll feel Football Rich. 

DIRECTOR: NEAL BRENNAN | AGENCY: CHIAT, LA

Awards: D&AD wood pencil, branded content & entertainment

"FOOTBALL RICH"

BUFFALO WILD WINGS 17-WEEK PROGRAM WILL PUT YOU ON THE ROAD TO FOOTBALL RICHES AND ALL YOU HAVE TO DO IS WALK THROUGH THE DOOR. STILL SKEPTICAL? LISTEN TO EMMITT SMITH.

"FANTASY FOOTBALL RICH"

HOSTING YOUR DRAFT PARTY AT B-DUBS WILL INSTANTLY MAKE YOU FANTASY FOOTBALL RICH. JUST ASK BILL COWHER.

"HOLIDAY GIFT CARD"

THIS HOLIDAY SEASON, GIVE THE GIFT OF WINGS, BEER, AND SPORTS.


BUFFALO WILD WINGS | TYPE TREATMENT

What do you do when your brand spokesperson says he was somewhere he really wasn't, forcing the brand to pull their entire campaign just as the football season is about to kick-off? We did something that was cheap, quick, and topical.  

"SEASON KICKOFF"

"FANTASY INJURIES"

"HASHTAGS"