GATORADE | SECRET TO VICTORY
Every athlete loses; it’s part of the game. What separates the good from the great is how they bounce back. True champions don’t fear defeat, they use it as a challenge to work harder and fuel future victories.
To convey this message, we had some of the world's greatest athletes share their most personal moments of defeat. The moments that fueled them to become champions—from Michael Jordan not making his Varsity team, to Matt Ryan's heartbreaking Super Bowl loss. All to remind the next generation of athletes that defeat shouldn't be feared; it should be used as fuel for victory.
Award: Shortlisted Cannes | Film Craft (Script)
DIRECTOR: MATT BARON | AGENCY: TBWA CHIAT DAY, LA
GATORADE ZERO | KEEP MOVING
There’s no such thing as a casual workout when you’re as competitive as power couple, Dwyane Wade & Gabrielle Union.
In this spot, we see the two get the most out of their workout with Gatorade Zero.
DIRECTOR: THE HOFFMAN BROS | AGENCY: TBWA CHIAT DAY, LA
GATORADE | MADE FOR THIS
This campaign celebrates the full portfolio of products from Gatorade. For every member of your team, Gatorade has a team of products that was made to fuel them. The "Made For This" Campaign declares that whatever greatness an athlete was made to achieve, Gatorade was made to fuel it.
DIRECTOR: PAUL GEUSEBROEK | AGENCY: TBWA CHIAT DAY, LA