JAGERMEISTER | A STRONGER BOND
Jägermeister is a strong drink for strong men with strong bonds. An eight-month search began to find a collection of men who best represented these traits and in the end, six of them were offered a seat at the table. Each man chose not only had to not only live up to Jägermeister’s attributes of being strong and untamed but they also had to be part of a group that relied on strong bonds.
As the campaign unfolded across social media, mini-documentaries educated consumers on each of the men and what they did to earn their seats.
BROADCAST TVC
DIRECTOR: ALBERT HUGHES | AGENCY: MISTRESS, VENICE
MEET THE TABLE DOCU-SERIES
DIRECTOR: ALASTAIR MCKEVITT | AGENCY: MISTRESS, VENICE
Rob Smets | Cowboy Bodyguard
Nathan Fletcher | Pro Big Wave Surfer
Freddie Roach | Legendary Boxing Trainer
Kerry King | Guitarist & Slayer Co-Founder
Mr. Cartoon | Iconic Tattoo & Graffiti Artist
Keyshawn Johnson | Ex NFL Great
Mike Lingerfelt | Sprint Cup Champion Pit Member
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