JAGERMEISTER | A STRONGER BOND

Jägermeister is a strong drink for strong men with strong bonds. An eight-month search began to find a collection of men who best represented these traits and in the end, six of them were offered a seat at the table. Each man chose not only had to not only live up to Jägermeister’s attributes of being strong and untamed but they also had to be part of a group that relied on strong bonds.

As the campaign unfolded across social media, mini-documentaries educated consumers on each of the men and what they did to earn their seats.

DIRECTOR: ALBERT HUGHES | AGENCY: MISTRESS, VENICE