THE WORLD'S BEST DRIVER FILM
In 2013 Hot Wheels evolved from a toy brand to a global entertainment property. For the first time the best drivers from Team Hot Wheels raced head-to-head against each other. The race was documented and turned into a 22-min film that was broadcast to 144 countries, and translated into 33 languages.
DIRECTOR: MIKE "MOUSE" MCCOY | AGENCY: MISTRESS, VENICE
INTERACTIVE MAP & LEADERBOARD
Drawing from the world of video games, race progress could be tracked online via an interactive map, displaying each of the race zones and the driver positions inside them, while the leaderboard displayed driver rankings as they progressed.
A NEW BREED OF VEHICLE IS BORN
The "WBD" race required us to engineer and design a new fleet of Hot Wheels vehicles. Vehicles that could perform across a variety of challenging terrains. Out of these new vehicles, The Rippers were the most versatile. We put them to the test across sand, snow, and mud. Both on and off road. To tease these new vehicles we gave the fans a sneak at our test footage inside the Hot Wheels Test Facility.
THE BACKFLIP STUNT
The race for the World's Best Driver ends with a backflip off orange track, the final obstacle before crossing the finish line. Completing this stunt took months of training. However, the real story was not the stunt, it was the driver performing it. World record holder and decorated X Games gold medalist, Ronnie Renner stepped-up to be our driver. A legend in the world of FMX Freestyle Motocross, had performed countless backflips on a bike, but this time he would have his skill tested behind the wheel of a Hot Wheels vehicle.
THE HOT WHEELS GLOW-IN-THE-DARK CAMARO
The 2013 season of content also brought an exciting partnership between Chevy and Hot Wheels. Creating a limited run of real Hot Wheels vehicles. All 1,500 of them sold out in just three months. For our content we created a special edition design of our own, a unique glow-in-the-dark Camaro.
WORLD'S BEST DRIVER VIDEO GAME
Our World's Best Driver content was then adapted to a cross platform video game. We worked closely with the programers to match the look and feel of our content.
BEHIND THE SCENES ONLINE CONTENT
Released in conjunction with our WBD film, a suite of behind the scenes videos were released, featuring bonus content, celebrity guests from the world of motorsports, and a deeper look into how each episode was made. The series was hosted by pro BMX star (and Team Hot Wheels Red driver) Aaron Ross.
DIRECTOR: KENN MACRAE | AGENCY: MISTRESS, VENICE
